Read & understand
Start with the Dual Track Leadership book—a practical foundation for seeing the decisions that affect both today’s performance and tomorrow’s value.
For lower-middle-market business owners
Build a better business.
Create more value.
Sell on your terms.
DTA helps owners improve growth and profits, build enterprise value, prepare for a transaction—and, when the time is right, sell the business.
From value creation through transaction closing.
ONE BUSINESS. TWO TRACKS.
TRACK ONEGrowth &
ProfitsPerformance today
ProfitsPerformance today
TRADEOFFS↕Make them explicit
TRACK TWOValue &
ExitOptionality tomorrow
ExitOptionality tomorrow
THE OUTCOMEA stronger company.
A better owner outcome.
A better owner outcome.
30+Years of business, legal
and transaction experience
and transaction experience
$1BIn negotiated
transactions
transactions
OwnersAdvised from growth
through exit
through exit
Senior teamDirect involvement
from beginning to end
from beginning to end
The two-track reality
Most owners manage one track.
Buyers evaluate both.
Owners naturally concentrate on revenue, earnings, people, customers, and day-to-day execution. Those things matter—but they do not automatically create a transferable, valuable, exit-ready company.
Dual Track Leadership brings the second track into every important decision. It helps you see the tradeoffs, decide deliberately, and build a company that performs well whether you sell next year, five years from now, or not at all.
60-Second Dual Track Check
How balanced is your business?
The three sliders illustrate the relationship among performance, transferable value, and owner readiness. This is a quick check—not the full Snapshot or a valuation.
Directional Balance Score43/100
Your biggest opportunity may be turning good operating performance into transferable value.
Illustrative only—not a valuation or professional opinion.From insight to outcome
One integrated owner journey
Use as much or as little support as you need. The book teaches the framework. The Playbook and DIY Program help you apply it. DTA advisors help you accelerate it.
Assess the business
Establish an honest baseline across growth, profitability, value drivers, owner readiness, and exit optionality.
Build the plan
Create one integrated Strategic/Exit Plan—not an operating plan on one shelf and an exit plan on another.
Turn strategy into action
Translate priorities into a focused Blueprint: who will do what, by when, and how progress will be measured.
Review & adjust
Use quarterly Dual Track reviews to make better decisions as the business, owner goals, and market conditions change.
Execute the right transaction
When the time is right, DTA can help evaluate, prepare, finance, acquire, recapitalize, or sell the company.
From building value to realizing it
Strategy, execution, investment banking, and M&A—connected.
DTA does not stop at an exit plan. We help owners become transaction-ready and can stay beside them through buyer outreach, negotiation, diligence, and closing.
Strategic & Exit Planning
Clarify owner goals, assess the current state, define the future state, quantify the gap, and build one integrated plan.
Value Creation
Grow adjusted EBITDA, strengthen value drivers, reduce risk, improve transferability, and manage the short-term tradeoffs intelligently.
Quarterly Dual Track Reviews
Keep strategy connected to execution with priorities, owners, deadlines, KPIs, and decision support as conditions change.
Growth Through Acquisition
Develop acquisition strategy, identify targets, evaluate fit, structure financing, conduct diligence, negotiate, and integrate.
Capital & Recapitalization
Evaluate debt, equity, partner liquidity, rollover structures, and other alternatives without losing sight of long-term owner objectives.
Investment Banking & Company Sale
Prepare and position the business, identify qualified buyers, create competition, negotiate price and terms, manage diligence, and drive the transaction toward closing.
Investment-banking and securities-related services, when required, are provided only through appropriately registered and licensed professionals and firms.
Built for business owners
Lead both tracks with confidence.
Understand what your company may be worth, identify the value gap, improve performance and transferability, preserve your options, and prepare for the right transaction—without taking your eye off today’s business.
01 · KNOW YOUR STARTING POINT02 · BUILD ONE INTEGRATED PLAN03 · CLOSE THE VALUE GAP04 · CREATE BETTER EXIT OPTIONS
FOR TRUSTED ADVISORS
Help business-owner clients without becoming the exit-planning department.
CPAs and wealth advisors can introduce DTA as a specialist resource while remaining central to the client relationship.
Owner outcomes
Experienced in the decisions that matter.
Selected client comments from engagements completed through DTA, PHD Advisors, and affiliated transaction professionals.
“PHD Advisors found us the right buyer on the right terms for the sale of our company—then helped us close it.”
“They found us several qualified buyers, giving us a choice of whom to work with going forward. They helped us navigate the intricate process through closing.”
“Paul was exactly who you want in your corner during a complex sale. Straight, sharp, and genuinely on our side.”
Senior-level engagement
Operators, advisors, and transaction professionals.
DTA combines management consulting, finance, law, accounting, capital markets, and firsthand ownership experience. Clients work directly with experienced professionals—not a junior team learning on their transaction.
Paul Dickson, J.D.Managing Director30+ years across business, law, finance, value creation, and M&A; author of Dual Track Leadership.
Kyle HansonExecutive Director20+ years across commercial lending, capital markets, private equity recapitalizations, and M&A.
Julie Rawitscher, CPAAdvisorAccounting, tax, financial clarity, and organizational structure for middle-market clients.
Scott Rawitscher, J.D.Lead StrategistLegal and business-development expertise aligned with capital needs and long-term owner objectives.
Build it. Strengthen it. Sell it well.
One team from value creation through closing.
Start with the business you have, the outcome you want, and the work required to create better options—whether you sell soon, later, or not at all.